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Google Analytics Alternatives

3 privacy-focused alternatives to Google's Google Analytics

Why switch from Google Analytics?

Google Analytics tracks users across the web, collects personal data, and has been ruled illegal in several EU countries under GDPR.

The alternatives below are privacy-focused services based primarily in the European Union, offering better data protection and transparency.

Learn more about Google's data practices

Data Collection: Google typically collects extensive user data including usage patterns, device information, and behavioral data.

Jurisdiction: As a company based outside the EU, your data may be subject to different privacy regulations and government access requests.

Your Rights: Under GDPR, you have the right to access, correct, and delete your personal data. European alternatives often provide stronger default protections.

How to Switch from Google Analytics

Step-by-step guides to help you migrate away from Google Analytics:

3 tools found

Matomo logo
Matomo🇳🇿

Open-source analytics platform with full data ownership

Grade BOpen SourceSelf-HostedFree Tier
Plausible Analytics logo

Lightweight, privacy-friendly web analytics from the EU

Grade AOpen SourceSelf-Hosted