Matomo (formerly Piwik) is an open-source analytics platform that gives you full control over your data. It can be self-hosted or used as a cloud service.
Key Features
- Full data ownership: Your data stays on your servers
- Feature-rich: Heatmaps, session recording, A/B testing
- Google Analytics import: Migrate your historical data
- Customizable: Extensive plugin ecosystem
- GDPR manager: Built-in consent and data management
Privacy Highlights
Matomo can be configured for complete GDPR compliance. When self-hosted, all data stays on your servers. Cookie-less tracking option available. IP anonymization and data retention controls built-in.
Pricing
- Self-hosted: Free (On-Premise)
- Cloud Essential: €19/month - Basic features
- Cloud Business: €29/month - Advanced features
- Enterprise: Custom pricing
